This is Plastic Duck Armada

21 years ago, shipping containers filled with plastic ducks, beavers, frogs and turtles were washed off an American-bound container ship in the Northern Atlantic. Since then, these toys have been travelling the ocean currents, getting trapped in Arctic ice, and washing up on shores as far apart as the United Kingdom, Australia and the East Coast of America.

Using the movements of these intrepid plastic explorers, oceanographers have been able to map the flow of ocean currents and predict where the toys would make landfall next; and although bleached white by the elements from their long journey, the contribution they’ve made to our understanding of our world is enormous.

We started out believing that the Internet is a sometimes perilous and poorly understood space, but have come to realize that marketing in general is a sometimes perilous and poorly understood space. At Plastic Duck Armada, we want to make sense of that space as much as possible.

We may be small, but we’re constantly exploring the world we live in, and even though we sometimes wash up on unknown shores, we’re learning a little bit more every day.

At PDA, we believe in solving problems with clarity, simplicity and honesty. We combine digital craftsmanship with innovative thinking to deliver beautifully built solutions that work both online and offline. As designers and developers, we believe in delivering beautiful, simple solutions that engage your clients and create value; as marketers, we believe in delivering effective campaigns that deliver a return on your marketing investment.

We're strong believers in an open, collaborative environment that promotes communication, meaning that you can always speak to the people that matter when it comes to getting the job done. And since we don't promise to be experts at absolutely everything, if there's anything we can't do, we have a group of dedicated collaborators who will step in to handle some of the trickier marketing tasks – for example video production, event planning and brand activation. In these cases, PDA always takes full responsibility for the quality of the product and the timing of delivery so you get the best of both worlds - the quality of a dedicated agency, with the speed and value for money of a freelancer.